Precision-engineered denim for curves
We created Misto Denim to eliminate the frustration of choosing between jeans that are too tight on the hips or too loose at the waist.
These jeans are constructed with curvier bodies at the forefront of our design process creating a true to you fit that eliminates the frustration in finding jeans. Meet your new favourite pair.
Zero-Gap Waist
12 adjustment points in the pattern to follow your natural waist-to-hip curve.
No gaping. No adjusting. No compromise.
Our contoured waistband sits exactly where it should—whether you're in the boardroom, on your bike, or living your life. The engineering disappears. The confidence doesn't.
Developed with intention
Our sizing is engineered from extensive body mapping research—not adapted from standard patterns. Every proportion calculated. Every measurement intentional.
Features informed by research with 500+ women:
- Pockets engineered for phones
- Mid-to-high rise options
- Multiple inseam lengths
- Fit Guarantee: If your Misto jeans need adjustment, we cover up to £20 in tailoring. Because the right fit shouldn't be optional.
Meet your new favourite jeans
Traditional denim starts with a waist measurement and applies standard methodology. We start with the relationship between your waist, hip, and thigh; then construct a pattern that corresponds to how bodies are actually shaped.
The result: a silhouette that moves with you. Professional. Comfortable. Designed for curves.
Responsibility as Standard
Every pair of Misto Denim jeans is crafted by artisan manufacturers in Turkey's textile corridor—a region with generations of denim expertise and Mediterranean craft heritage.
Our commitment to responsible production:
- Water-conscious dyeing and finishing
- Fair wages and safe working conditions
- Built to last: Durability guarantee
We don't just talk about sustainability; we show you the receipts with supply chain transparency.
A note from our founder:
I created Misto because I understood what traditional pattern-making was missing: the mathematical relationship between waist, hip, and thigh that standard sizing ignores.
After months of research and development - studying fit engineering, consulting with hundreds of women, and working with European artisan manufacturers - I developed a solution: denim made to fit curvy bodies from the first sketch.
- Shyla, Founder
From Our Research
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"Finally, someone who understands that fit is a pattern problem, not a sizing problem."
Survey Participant, London
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"I've tried every premium denim brand. None of them start with hips and thighs. This approach makes sense."
Waitlist Member, Manchester
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"The attention to the waist-to-hip relationship is exactly what's been missing."
Fit Consultation Participant
FAQ Section
When does the first collection launch?
February 2026. Waitlist members receive 48-hour priority access before public launch.
What sizes are available?
The first collection launches in UK sizes 14, 16, 20, and 22. Future sizes are informed by ongoing fit research.
What is the Fit Guarantee?
We cover up to £20 in tailoring costs to ensure your Misto jeans fit perfectly. Precision fit shouldn't require compromise.
Why are Misto jeans made in Tunisia?
Tunisia offers ethical production with fair wages, safe conditions, Mediterranean textile heritage, and a lower carbon footprint.
We chose Tunisia for quality and craftsmanship—not cost reduction.
What is Zero-Gap Waist Technology?
Unlike standard elastic or shapewear-style solutions, our zero-gap waistband is engineered with precision adjustment points that follow your natural waist-to-hip curve. It moves with your body without compression or restriction.
Where do you ship?
We launch in the UK, followed by EU, US, and Canada based on demand. Join the waitlist and let us know your location.
What is the price?
Misto jeans start at £200, reflecting artisan Tunisian manufacturing, premium denim, and our durability guarantee.