At Misto Denim, we believe everyone belongs in jeans they love—and jeans that love the environment.

While 68% of women wear size 12+, we're the first premium denim brand to start with these bodies in mind, not as an afterthought. Through innovative 'zero-gap waist' engineering and AI-powered sizing, we're creating sustainable denim that fits beautifully and lasts for years. Because feeling good about your clothes and in your clothes should beautifully coexist.

The Problem We're Solving:

Let's be real: The denim industry has been designing for one body type, then crossing their fingers that bigger sizes somehow work out. Spoiler alert: They don't.

That's why you've been dealing with waistband gaps, tight thighs, and the eternal question of 'should I size up for my hips or down for my waist?' We surveyed over 500 women and found that 78% had basically given up on finding jeans that fit properly. Nearly half were buying men's jeans instead. (We see you, and your secret shouldn't have to be a secret.)

How We're Different:

Here's what makes Misto Denim revolutionary: We started from scratch.

Instead of grading up from a size 8, we began with 3D body scans and measurements from women sizes 12-24. We discovered that the waist-to-hip ratio changes significantly as sizes increase—something most brands conveniently ignore. Our zero-gap waist engineering isn't just a fancy elastic band; it's a complete reconstruction of how denim should work with your body.

Every design decision—from the rise height to pocket placement—was made with fuller figures in mind. We're not adapting. We're architecting.

Our Sustainable Promise:

Fashion is the world's second-largest polluter, and we refuse to be part of the problem.

Our denim is crafted using sustainable materials and processes that use 73% less water than traditional manufacturing. We believe in radical transparency, so you'll always know exactly where your jeans were made, who made them, and what's in them.

Built to last a decade (yes, really), each pair comes with our durability promise. Because the most sustainable jeans are the ones you never have to replace.

The Tech That Makes It Work:

Our AI-powered sizing tool was trained exclusively on fuller-figure body data—not adapted from straight-size algorithms.

When you input your measurements, you're getting recommendations based on thousands of women who actually share your proportions. No more size chart roulette. And if the fit isn't perfect? Our fit guarantee has you covered with up to £20 in tailoring costs, because 'almost right' isn't good enough.

Community at Our Core:

Misto Denim isn't just built for you—it's built with you.

From day one, our community has shaped everything from pocket depth (yes, they fit your whole phone) to the exact stretch percentage (enough to move, not so much they bag out by noon). We're constantly polling, testing, and refining based on your feedback.

This isn't just business for us. It's personal. It's political. It's about damn time.