About Misto Denim
We design our premium denim with the 68% of women that wear a size 12+ in mind, not as an afterthought. Through innovative 'zero-gap waist' construction techniques and AI-powered sizing, we have created sustainable denim that fits and lasts for years. Because feeling good about your clothes and in your clothes should beautifully coexist.
The Problem We're Solving:
The denim industry has been designing for one body type, then crossing their fingers that bigger sizes somehow work out. Spoiler alert: They don't.
That's why you've been dealing with waistband gaps, tight thighs, and the eternal question of 'should I size up for my hips or down for my waist?' When we surveyed our waitlist community, 82% identified waist gap as their #1 denim frustration. Nearly half admitted they'd given up on finding jeans that fit properly.
Your body isn't the problem. The patterns are.
How We're Different:
Here's what makes Misto Denim revolutionary: We constructed the pattern from scratch.
Instead of grading up from a size 8, we began with 3D body scans and measurements from women sizes 12-24. We found the waist-to-hip ratio changes significantly as sizes increase—something most brands conveniently ignore. Our zero-gap waist engineering isn't just a fancy term; it's strategic integration at precise points, constructed to move with your body without feeling restrictive or shapewear-like.
Every design decision, from the rise height to pocket placement, was made with fuller figures at the heart of the process.